SOFT SAVING: HAPPINESS NOW, SAVINGS STILL

Soft Saving: Happiness Now, Savings Still

Redefining the Purpose of SavingFor years, typical economic recommendations has leaned greatly on the principles of thriftiness, delayed satisfaction, and hostile saving. From removing morning coffee to giving up trips, the message has been loud and clear: conserve currently, enjoy later on. Yet as societal worths change and people reassess wha

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